Social Media Done Right… the New Standard for Real Estate Agent Marketing – Part 3

Social Media is not real-time!  Unless it is. 

One of the most common misconceptions about building your social media presence is that absolutely everything must be captured and posted in real-time.  This thought process often creates, even for the most seasoned, a very stressful, unrealistic expectation of what your social media account should be.  Spread this mindset across multiple platforms and you are sure to set your hair on fire and give up all of your new age, social media aspirations.  The plus, you’re sure to keep your hair,  the downside, your clients are sure to notice that you’re behind the eight-ball in the race to create a platform of ready, willing and able buyers, eager to follow you in hopes of being first to your listing.

In this months article we are breaking down the difference between real-time posts, and not being an online producer, and as promised, “Video First Marketing”.

When you’re thinking about social media content, think “capture”.  Always seek to capture the most content possible.  Break out the latest and greatest iPhone and hit record, or snap a photo.  Constantly be on the lookout, or at least aware of new, inspiring photos and videos, remember to snap a video of the kids at the park, shooting a highlight video of the amazing multi-million dollar home you saw on your last tour, all of these things ensure you have a bank of content.  When you actually post that content can mean the difference between missed opportunities and being seen as a consistent value add. 

It is very important to not confuse this with thinking that followers are more concerned about when you did it, as they are that they did it.  More content opens the door for more posts.  Think of it this way, if you only post to social media when you’re in the “perfect situation,” or have the “perfect shot”, you’re dramatically limiting your overall reach since these moments are few and far between, and generally, we forget to break out our phones.  Load up on content and post accordingly.

With all that, is real-time posting even necessary at all?  The answer to that question is “absolutely!”  Real-time posting such as lives, stories, and other real-time post options allow for followers to do more than see where you’ve been, what you’re doing, but actually experience the experience.  Not to mention that nearly all social media platforms prefer you “go live” than any other post, so much so that their analytics aim to put your “lives” in front of more viewers than any other post type.  This means blend is important.  Offer a strong blend of content and find your social media platforms flourishing.

With your content in place, your posts consistent and your platform lives interesting and engaging, you are on your way to becoming a social media producer.  So what exactly does this mean?  Simply put, being a social media producer means that do to your everyday efforts, clients are coming to you.  Your presence has created a “go-to” environment.  This takes time.  In fact, all of this takes time.  If you are looking to generate an all-new client base in the next week and a half, your expectations need to be tempered.  Social media is a long play.  People must come to trust you, your knowledge, the content you share and ultimately your brand.  Be patient, be consistent, be a producer.

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These are just 5 informative topics that you could use to embark on your “Video First” marketing quest.  Ready, set, go!  Video first is here and it going anywhere.  So what’s the key?  How do you become an “in front of the camera” expert?  You don’t! Like Nike says, “Just Do It!” 

Today’s home buyers are savvy, claiming them as your clients oftentimes means being there first, being there often and arguably most importantly, being there in video.  Video marketing doesn’t have to be a full production.  Often times people ask me whether or not my videos are professionally done.  My response is pretty consistent in asking which videos they are referencing.  The thing that always strikes me is that the videos that we shoot on an iPhone, are often confused for the videos that we shoot professionally.  What does this mean for you?  Like I said, “Just do it!”  People want the knowledge from an expert, they don’t care, or even focus on for that matter, the production value, nearly as they do the content being delivered.

Rather then asking yourself (or me) if you should lead with video, the question you should be asking is, what to do when the video is shot.  That’s what our next article will cover, video is complete, now what?  We will discuss the exact post schedule, promo video schedule, quote card schedule and more, that we use to maximize the views to our videos, when to do each, how to do each, the whole shebang.